Hello everyone! I’ve been getting a lot of questions/DM’s recently about how to start a blog, so I thought I would put all my tips into one post for you guys! Grab a snack, cause this is going to be a long one.
Also, please know that I’m not saying “I know everything about blogging”, because I don’t. By a long shot. I just want to do anything I can to help people that want to start a blog of their own. I’m so passionate about blogging and I want other people to experience it too!
1. Choose your platform.
There are so many website-building platforms out there: Wix, Squarespace, and Blogspot, just to name a few. I prefer WordPress because it’s so easy to customize without having to upgrade to a premium plan. In looking into other platforms I’ve noticed that they only offer the bare essentials as part of the free plan because they want you to upgrade to premium.
2. Decide your niche.
Fashion, makeup, lifestyle…so many options! It can be hard to pick what you want to write about, but choose what you’re most passionate about and go from there. Don’t decide to write about food if you don’t like to cook, or fashion if you don’t care about clothes. People want to read what you enjoy, not you complaining about how hard baking is. (But baking is so hard, man. I just ruined some cookies for reasons unbeknownst to me.)
3. Pick a name.
This was probably the hardest step for me in making my blog. It’s incredibly difficult to think of a creative, memorable one that hasn’t been used! Since you’ve already decided your niche, make a list of words that loosely correspond to it. If you want to write about beauty, your words could be “makeup”, “blushing”, lipstick”, and “glamour”. Once you have your list of words, try to create a catchy, memorable phrase from it. I came up with mine, “Makeup and Coffee Cups”, based on two of my interests! I knew I wanted to write about makeup, I looooove coffee, and the words sounded similar so they were easy to remember. After deciding a name, enter it into your blog platform to make sure it’s not taken. Then click “save”, and voila! You started a blog.
4. Design your site.
Like I said, I use WordPress which has a large variety of layouts for you to experiment with. You can change the colors and the theme to make it just how you want it. I’ve changed my layout about three times since I started my blog – it’s great to be able to update your look as your blog grows and develops. Be sure to put your social media links in a prominent sidebar and have a subscribe button so your guests never miss a post!
5. Write your first post.
The first post is super important as you’re introducing yourself to your viewers! You can read my first post here if you’re interested. Tell a little bit about yourself and the direction you are planning to go in future blog posts. Then that magical moment….hit publish!
6. Make use of categories and tags.
I’m not sure if these are on other blogging platforms or not, but on WordPress there is a “category” and “tag” option on the side before you post it. By organizing your posts this way it makes your site easier to navigate for your viewers. If they only want to look at makeup posts they can do it easily by looking at the “makeup” category instead of aimlessly scrolling.
7. Be consistent.
Consistency is key! Don’t go two weeks without posting if you can possibly help it. However, don’t spam either. Pleaseeee don’t post more than twice a day. Quality, not quantity. Consistency is a healthy balance between overposting and underposting!
8. Use high-resolution photographs.
Nobody wants to look at low-quality photographs when they’re seeking help with something. A blurry picture of your eye makeup in a tutorial is going to make them click right on to the next blog. Give them a reason to stick around!
9. Utilize social media platforms to promote your blog.
I pin all my blog images on Pinterest, and I am very active on Instagram. Currently I’m not on Facebook and Twitter, but I think these two platforms are great for promoting my blog! Every time I have a new blog post I take a picture of it for my Instagram story, and I’ve noticed a significant increase in my views! It’s a simple step, but it makes a big difference.
10. Don’t blog just to get money or free stuff.
If getting brand deals is the only reason you want to start a blog, you might want to reevaluate your priorities. Blogging is something I do for fun because I enjoy it, not because I want to get “free stuff”. Yes, brand deals are super exciting, but they shouldn’t be the driving force behind your writing. I’ve had several opportunities to work with brands and I’m so grateful for that, but even if I hadn’t gotten those chances I still would be blogging. In the end all I want to do is inspire other girls and to create a positive atmosphere.
That’s it for this post! Bonus points to you if you actually made it to the end, I know this one was loooong. If you have any more questions that you feel like weren’t answered, feel free to DM me over on my Instagram! I’d be happy to help you with anything you need. ❤️
Lots of love to you all!